Nordic-based Lender Capital Four provides financing to PIA and UDG
Copenhagen, February 27th, 2019
On behalf of funds managed by Capital Four, we are pleased to announce a senior financing in support of Equistone’s existing portfolio company Performance Interactive Alliance (“PIA”), a German-based provider of automated data-driven marketing analytics, and acquisition of United Digital Group (“UDG”), a digital architecture and technology design company from EQT.
About PIA and UDG:
Equistone founded PIA in 2014 by consolidating online marketing businesses Performance Media, Blue Summit Media, Econda and Delasocial. The group provides services around digital marketing, advertising, social media monitoring, web analytics, search engine optimisation and search engine advertising.
UDG was founded in 2011 and since then it has developed into one of the leading digital agencies focused on user experience. UDG has a strong experience with concept & design, digital architecture and project implementation within the field of User Experience (UX). The services on offer range from strategic marketing consulting services to digital design and implementation. UDG serves blue-chip German clients such as Porsche, Beiersdorf, Volkswagen, Stihl, KSB and Puma.
The acquisition continues PIA’s strategy of uniting companies that lead the market within the core subsectors of digital marketing, thus enabling PIA to provide integrated customer solutions under a single umbrella.
Combined, the companies provide a strong competitive offering to international customers and are well positioned for near-term growth as web analytics become a more common feature within the e-commerce market.
About Capital Four:
Founded in 2007, Capital Four is a leading and independent specialist investment manager with €10Bn AuM, focusing purely on sub-investment grade credit across private debt, syndicated loans, high yield bonds and alternative credit.
Capital Four has been active in originating and managing direct lending transactions since 2013, with a focus on the lower mid-market and mid-market across the Nordics and Northern Europe.
Value creation in Capital Four investment portfolios is driven by a rigorous bottom-up, team-focused investment process, which has been proven during bull and bear markets. Based in Copenhagen, the team consists of 65 credit specialists.
This is the firm’s 52nd private debt transaction on behalf of its institutional limited partners.
Christian Hostetter, Director
Tel: +45 3525 6149
Mikkel Sckerl, Partner
Tel: +45 35256112